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Elevate your employer brand & attract top talent
Build, activate and promote your dream employer brand and attract top talent. Manage your entire employer brand marketing process from company research to content creation in-house.
Personalized employer brand marketing platform
Company Research
Uncover talent insights to elevate your employer brand. Research internal (ATS, CRM, career site etc.) & external data (website, social media, press etc.).
Competitor Study
Gain a competitive edge by analyzing your rivals' content themes, campaigns, and marketing strategies and identify differentiation opportunities.
EVP Audit
Gain real-time insights into your EVP with a comprehensive audit. Analyze content across all touchpoints - from internal and external channels - throughout the candidate journey.
Create Short Videos
Create engaging short-form video content to share authentic stories across internal and external channels, featuring employee testimonials, culture showcases, and leadership perspectives.
Amplify DEI Stories
Create stories that showcase your inclusive culture. Share DEI stories from your employees, highlighting your inclusive policies, processes, and culture that empower them to bring their authentic selves to work.
Recruitment Comms
Create Job descriptions and candidate comms that are tailored for each job type, candidate preferences and channel. Bring consistency, personalization and highlight your brand.
Social Insights
Be in the know of what your talent pool cares about across social media channels. Keep track of trends, events and topics relevant to your brand.
Campaign Insights
Uncover insights across your marketing channels. Tune into AI suggested marketing ideas to engage with top talent exactly at the moment that matters in their journey.
Candidates chat
Be available to help candidates with any questions about your company, culture, values, work or team via natural language chat plugged into your career sites
How it works
Talent marketing campaigns tailored for the brand and delivered at scale, 100X Faster.
Bubble up your employee value proposition
Audit how your employer brand is represented across all your content, and refine the brand persona for future campaigns you seek to create.
Research your target audience and competitors
Research what your target audience and competitors care about. Identify how you can go with a differentiated messaging.
Get AI suggested campaign ideas
Get notified when there is a “moment that matters” to engage your talent or employees. You can add these suggestions to your talent marketing plan and start creating personalized campaigns.
Choose the most optimal campaign strategy
For each of your target candidate pool, Krita has curated the best performing campaign templates and play-books that you can use.
Create on-brand content
Get real-time language assistance to verify your edits and content refinement to eliminate bias. Check for compliances and mandatory disclaimers prior to publishing.
100+ companies brought employer brand marketing in-house
Personalized video campaigns for every candidate, delivered at scale.
Benefits of Krita Employer Brand Marketing Platform
Scale up and never miss the moment in engaging talent with on brand, verified and engaging campaigns
10X faster
Krita helps you scale up your talent marketing efforts. Create omni channel video campaigns and content in a click.
Tailored for your brand
AI learns from your brand guidelines and preferences to create on-brand videos and personalized copy.
Verified for compliance
Automatic review to eliminate unconscious bias and stay compliant with brand policy, DEI standards and industry standards.
Microlearning
Content creators get real-time assistance with 1:1 feedback and additional training material to optimize campaigns.
Across the talent lifecycle
Create videos for talent attraction, recruitment, on-boarding, employee engagement, collaboration and growth.
Available wherever you work
Plugged into the most popular ATS, Talent CRM, CMS, HRIS, and Collaboration software.
One shot learning
Stay Tuned
Follow our blog!
It features step by step guides, practical tips and the latest trends in generative AI for talent marketing and employer branding that you can implement anytime at your company.
Find news on LinkedIn
We regularly post about the latest research, trends, upcoming webinars, podcasts, and product launches. We are also part of awesome communities that we recommend here.
Follow our Podcasts
We talk to the driving forces behind employer branding, talent marketing, generative AI and responsible AI. We are learning and sharing pragmatic stuff that you can try now!